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“That Won't Work

 

by Glenn Shepard

September 22, 2009

 

Glenn's Upcoming Public Seminars

Jacksonville, FL

Sep 29

Savannah, GA

Sep 30

Call Rebecca at 1-800-538-4595 for either location.

 

You never know until you try.

 

 

Dear Glenn,   

What do you when your employee isn't in the same building as you, yet employees are coming to you and complaining about her? Sometimes I don't hear about it until a few days later. Isn't immediacy important?

Tara in New York

 

Dear Tara,   

Timing is indeed critical in behavioral modification. We just got an 11-week-old Westie puppy, and are constantly reminded that if we discover he's had an accident 15 minutes after the fact, it's too late. We have to catch him in the act and then put him on newspaper.

       Humans are no different. If you were to correct an employee a month after an incident, the correction would have little, if any effect.

        The question becomes "how late is too late to address an issue with an employee?" While no one has ever come up with a scientific answer, we know that "the sooner, the better" is a good rule.

      Ideally, there should always be someone in some sort of a supervisory or team leader role on site.

        When this isn't possible and you don't hear about an incident for several days, all you can do is the best you can with the cards you've been dealt.

             Thanks for your question.

Glenn In Nashville

 

My beautiful bride and Brady

 

Brady shopping at PetSmart

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It was 21 years ago last week that I bought a small spinoff of the Nashville based company Datamarketing Network. I was 24, broke, and naive, but thought I knew everything.

 

Today I’m published in six languages, am in the elite 1/10 of 1% of authors who have had a #1 best seller, and have a life most people only dream of.

 

Yet I’m more aware now than ever of how much there is that I don’t know. I wish that I knew half as much at 45 as I thought I knew at 24.

 

One thing I do know is that the most profitable habit I developed in 21 years in business is to not shoot down new ideas until I give them a chance, no matter how convinced I may be that they won't work.

 

Some people never learn this, and it can cost them dearly.

 

After years of doing seminars, we entered the teleseminar business in 2006 and invited each of our college partners to join us. The dean at one college in Massachusetts that we had worked with for 12 years declined, saying, “teleseminars don’t work in New England”.

 

Today teleseminars are the most profitable and fastest growing division of this company, and New England is our second biggest region (Canada is #1).

 

In 2008, we began offering our one-day standard seminars as accelerated half-day programs, because people are so busy that they don’t want to be out of the office all day. One of our college partners in Iowa insisted, “that won’t work” and fought it the whole way. The first time we held a half-day seminar in that market, attendance shot up by 30%.

 

But the most striking example of how much money people lose by assuming something won’t work came from two of my speaking students.

 

I spent 2008 giving back some of what God has blessed me with by personally coaching 32 people who want to be motivational speakers. I told them that all they had to do was follow my step-by-step instructions, and they’d be making a six-figure income within a year.

 

Two in particular confided in me that they were pretty much broke and needed to make a lot of money, fast.

 

One was Phyllis, who holds multiple degrees, is a published author, and had been making a living as a professional speaker until her speaking engagements dried up in early 2008.

 

The other was Tim, who never went to college, has never written a book, and was new to the speaking profession.

 

I taught both of them the most powerful technique I've ever found for making money as a speaker. It's one I learned from Zig Ziglar and Chicken Soup for the Soul co-author Mark Victor Hanson.

 

Unlike Zig and Mark, most so called "professional speakers" are broke and are pretty much fakers. So to prove to Tim and Phyllis that this is real, I  sent them a photo of

   

The Jag tag

my new* Jaguar, which was paid for with one ninety minute speech.

 

I told them exactly what to do, how to do it, where to do it, and when to do it. I handed them the success they so badly craved on a silver platter, and all they had to do was take it. (Actually, it required some serious W-O-R-K, which most motivational speakers aren't willing to do because they're so unmotivated).

 

A few months later, Tim sent me an e-mail, and he was ecstatic. He followed through, and had already made more in one month of 2009 than he made in all of 2008.

 

The same day, I also received an email from Phyllis, who informed me this method  “wouldn’t work”.

 

The last time I heard from Phyllis, she described herself as "still unemployed".

 

Hmmmm. Can't imagine why.

 

 

To Your Success,

 

 

 

 

 

 

 

 

 

* To clarify, the Jaguar was new to me, but not brand new. I have never bought myself a brand new car, and never will. Read The Millionaire Next Door or listen to Dave Ramsey if you don't know why.

 

 

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