Treat Every Customer as If They Sign Your Paycheck, Because They Do

Glenn's #1 Rule of Customer Service

 

by Glenn Shepard

April 13, 2010

 

 

Galesburg, IL April 20
Kenosha, WI April 21
Waukesha, WI April 22
Sheboygan, WI April 23
   

Call Rebecca at 1-800-538-4595 for any location.

“Treat every customer as if they sign your paycheck, because they do.”

 

 

Dear Glenn,   

     I have a few co-workers who view my "emotional control" in the workplace as lacking, though this has never been addressed with me directly.

     I work in a company where there is constant change and need for adaptability.

     I'd like to remain with my company for many years, and be considered for future advancements.

    But if that is not the plan, then be an outstanding candidate for future job prospects.

     So, how does a person improve their "emotional control" skills?

Emotional in Illinois

 

Dear Emotional,

        You’ve taken the first step by acknowledging the problem, and expressing a desire to fix it.

     Meet with your boss, and tell him or her that you want to be considered for promotions, but know that you have this issue, and would like help with it.

     Being proactive like this is Stephen Covey’s #1 habit in The 7 Habits of Highly Effective People.    

     You might also want to pick up a copy of Don't Let Your Emotions Run Your Life by Scott Spradlin.

      I haven’t read it, but know that it addresses how to replace "high reactions" with more appropriate responses.

     Thanks for your question.

Glenn in Nashville, TN

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Glenn's Personal  Blog

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A woman who attended my seminar at the University of Central Florida in Orlando asked how much “disrespect” her employees should be expected to put up with from customers.

 

The answer is “a lot”. The customer is King, even when he behaves badly.

 

Because companies are paid to serve their customers, and employees are paid to serve their companies, all employees serve the customer.

 

The woman in Orlando responded, “So if I told you to get on the floor and bark like a dog, would you?”

 

Without answering her question, I got on all fours and growled like a Rottweiler, yapped like a Chihuahua, and asked if she’d like me to purr like a kitten too. (Glenn’s #4 Rule of Customer Service: Under promise and over deliver).

 

She responded, “That’s insane. Why would anyone humiliate themselves like that?”

 

The answer is three simple words: “Clarity of Purpose”. I didn’t go to Orlando to make friends; I went to make money.

 

Succeeding in business requires choosing between the size of your ego and the size of your bank account.

 

That doesn’t mean putting up with outright abuse from customers, but it does mean you have to behave professionally even when your customer doesn’t.

 

When a customer yells at you, you don’t get to yell back.

 

When a customer lies to you, you don’t get to call him a liar.

 

When a customer calls you names, you don’t get to call him names.

 

Customers will forget what you say, but they’ll never forget how you made them feel. (Glenn’s #2 Rule of Customer Service).

 

And how well does this work?

 

The woman I barked for was the first one in line at the book table at break. As she handed over her Visa card to buy my $400 management program, she said, “I wasn’t going to buy this, but anyone that insane has earned it”.

 

Insane or not, I’ll be glad to bark for anyone who wants to pay me $400. It was the most profitable 10 seconds of work I’ve ever done.

 

And it’s why my #10 Rule of Customer Service is “Customers may not always be right, but they must always win”.

 

 

 

To Your Success,

Glenn Shepard

 

 

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